I had known Secret Cinema and Grooveyard as an artist, dj and producer, for years already before getting to know him in person. We had also shot Jeroen already once or twice for the ADE campaign and the Mary Go Wild project was named after this classic track under his Grooveyard alias before we got to the Silver project.

In 2014 I was tasked to create a new visual identity celebrating his upcoming 25 years anniversary as a dj/producer in 2015. The end result was a big and beautiful silver embossed logo luxury box including many collectibles and wanna-haves from Secret Cinema's rich and longstanding career so far. Some items were re-released and some were made available for the very first time and only once. The box was signed and numbered and limited to 500 copies. I designed and co-published the box during my time at Mary Go Wild.

Pictures of the presentation by Dennis Bouman (dennisbouman.com)

Portraits by Krijn van Noordwijk  (krijnvannoordwijk.net/)