A full 360 flexible visual identity — plus all of the assets that one could possibly think of. A dream project. Carte blanche. OUR — HOUSE was a fantastic project led by an experienced team of professionals starring Jeroen Jansen, Lotte Lebens, Paul Brouwer, Viktor van der Weegen and Alan Luring. OUR — HOUSE blended the more traditional museum with a supermodern immersive experience and a gift shop. History and future, hand in hand.

Big shout out to Falco Webbink (with WINK at the time, now solo at https://fprojects.nl/) who I handed over the basics of the WIP identity and who — simultaneously — managed to translate it into a great interior and mobile 3D system for both the shop and the museum / experience.