It started in a little sketch book early 2000s. Around 2004/2005. ADE was growing fast, festivals blooming, technology advancing with the speed of light. A lot was going on in the scene we were so heavily involved in. Very interesting. And we believed it would be great to document all of that. 'We' is Britta Möller and me, Maslow at the time. First idea.. a flyer book with some info and historical context. Because we were graphic visual people. Then we met and worked with journalist and music lover Arne van Terphoven and he joined in. Besides a visual celebration the plan became more journalistic as well. Asking the legendary Gert van Veen was a no brainer after that. Look him up, there is not nearly enough text space here to to do justice to everything he has achieved and what he has meant for the electronic music scene. Gert was and is a musician, journalist and electronic music historian. A walking encyclopedia and one of the first brick layers that built the electronic music scene in The Netherlands.

In 2010 we realised our beloved scene would celebrate its 25th anniversary in 2013 when we would pick 1988, the Summer of Love, as a starting point. We felt the need to not let that special moment slip. It needed attention, it deserved it. And not only visually. The story needed to be told. Historically right.

We started working on the book project in 2010. We believed a team of roughly 25 people would do the job. Research, design, collecting analog material. We ended up with a group of 150 people. And everyone volunteered, us four included. In 2013 the book was released during an official ADE opening night. The mayor came and delivered a beautiful speech. Duncan Stutterheim and Joost van Bellen received the first copies and a great cross section of dutch dj's/producers played memorable sets during the party afterwards. The first edition sold out within a month. The second run a few months after. The book project was funded by several icons in the industry without any form of profit.

After the book we built a shop around it, started a new book publishing company for other books, started a techno label Mary Black, a radioshow and hosted the infamous Basement Raves ADE daytime parties. Mary Go Wild had become a platform. Below a selection of artwork and other memorable moments.

On my LinkedIn page you can find more info about the project.